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大型活动策划你了解多少?北京公关公司分析!

文章来源:北京公关公司 2018-06-01

要有效地进行大型活动策划与施行,首先要弄明白几个基本疑问,例如:怎么界定大型活动?哪些单位或在啥样的状况下运用大型活动?大型活动策划有啥窍门?策划的程序、办法是如何的?这么有利于北京公关公司把大型活动安排的更加完善。

一、大型活动策划的概念

快乐飞艇平台 DAXINGHUODONGCEHUASHIYIXIANGYOUMUDE、YOUJIHUA、YOUJINCHENGDIANPAIXUDUORENCANJIADESHEHUIHEXIEHUODONG。ZHEIYIJIESHUOYAOZHANGWOSANGEZHUYAOGAINIAN

1、大型活动策划要有明显的目的性

快乐飞艇平台 DAXINGHUODONGWANGWANGXIAOHAOXUDUOZIBEN,BAOHANRENLI、WULI。RUYIGECHANPINYAOJINRUYIGEZHONGXINCHENGSHI,KONGPAYAOHUASHUBAIWANYUANDECHUANDAFEIYONG。WEILEGONGSIDECHUANDAXUQIU,WEILEZHAOYINGENGDUODERENQUCAIGOUTADEGUSHI,ZHEISHIDAXINGHUODONGDEFANGZHEN。MEIYOUMUDEERXIAOHAOZIJINZUOHUODONGSHIBUKENENGDE,MUDEBUMINGXIANYESHIBUZHIDEDE。ZANMENCHANGCHANGYUDAOZHEIMEYIXIECHANGJIA,KANDAORENJIAGONGSIQINGDIANHUODONG,TAYEYAOZUOQINGDIANHUODONG,BINGQIEQINGQIUHUODONGGENGRELIE,GUIHUAGENGDA、GUIFANGENGGAO,DANBUZHIWEISHA,ZAIHUODONGZHONGYAOCHUANDASHAXINXIYEBUMINGBAI,XIANRANMEIYOUMUDEXING。

2、大型活动策划要有计划性

FANSHIDOUYINGYOUJIHUA,DAXINGHUODONGGENGBUPOLI,BINGQIEGENGQINGQIUYOUZHENMIDEJIHUA。

3、许多人参加是大型活动策划主要的概念

快乐飞艇平台 JIRANSHIDAXINGHUODONG,JIUYINGDANGYOUXUDUODERENCANJIA,DANBINGBUSHICANJIARENSHUDUOJISHIDAXINGHUODONG。YIGEDANWEIYOUYIWANGEYUANGONG,YAOKAIYIGEZHENGTIDAHUI,YESHIXUDUORENCANJIA,NINENGSHUOZHEISHIDAXINGHUODONGMA?DAXINGHUODONGHEXIAOXINGHUODONGDEDIZICHAYIBUZHIZAIYUCANJIARENDESHULIANG,ERSHIZAIYUHUODONGDESHEHUIHUACHENGDU。

二、大型活动策划的特色

1、有必要有明显的目的性

BUSHIYIBANDEMUDE,ERYINGDANGSHIWEIRAOXISHUANPAIANPAIDEANPAIXINGXIANGZHANLVEHEJINQIGONGGUANFANGZHENERQUELIDEMUDE。ZANMENZAIYIXIEYUANXIAOPINGLUNZHEIGEYIWENDESHIFEN,XUDUOXUESHENGXIAIWEN:JIASHEYIGEANPAIDEGONGGUANFANGZHENGENSHEHUIXUQIUFAZUODUILISHI,NIZUOWEIGAIANPAIDEGONGGUANCANMOU,YINGDANGRUHECHULIZHEIGEYIWEN?BENLAIZHEIMEDEYIWENSHIFENJIANLVE,YIGEANPAIDEXINGXIANGZHIXUYONGJIUYUSHEHUIHEXIETONGBU,CAIYOUKENENGZAISHEHUIHUANJINGZHONGJIANLIQITADEJIECHUANPAIXINGXIANG,JIARUKAOZHAPIANDEBANFA,JIBIANYISHIZHANJULEXIAOSHOUSHICHANG,HUOXUSHUOJINBULESHICHANGZHANYOULV,DANZHONGJIURENGSHIYAOTUICHUZHEIGESHICHANGDE。

2、广泛的社会传达性

快乐飞艇平台 GONGGUANDEDAXINGHUODONGZISHENJISHIYIGECHUANDAMEITI,QIZUOYONGXIANGYIGEQUNZHONGCHUANDAQIANYAN,ZHIBUGUOZHEIGECHUANDAQIANYANZAIDAXINGHUODONGMEIYOUANPAIZHIQIANSHIBUFAZUOCHUANDAZUOYONGDE,YIDANZHEIGEHUODONGZHANKAIQILAI,JIUNENGCHANSHENGJIECHUDECHUANDAZUOYONG,ZANMENHAIYINGDANGZHUYIDAOHUODONGZISHENZHAOYINLEDAZHONGYUQIANYANDECANJIA,YINCI,DAXINGHUODONGDEXINXISHIJINGGUOQIANYANHUOXUSHIJINGGUODAZHONGCHUANDADE,ZHEISHIZANMENZAICEHUADAXINGHUODONGDEJINCHENGZHONGYOUBIYAOSIKAODAOYIGEHENZHUYAODETESE。

3、紧密的操作性

快乐飞艇平台 ZAIANPAIDAXINGHUODONGDEJINCHENGZHONG,JIZANMENCHENGGONGYUSHILIDESHIJIZHIXUYICI。YINWEIDAXINGHUODONGBUYIYANGPAIDIANYING、DIANSHI,PAIDIANYING、DIANSHINENGPAISAN、SIZUJINGTOU,ZUIZHONGZAICONGTOUXIUGAI,KESHICEHUADAXINGHUODONGMEIYICIDOUSHIXIANCHANGZHIBO,YIDANCHENGXIANSHIWUJIUWUFAMIBULE。

4、高出资性

YIGEDAXINGHUODONGWANGWANGYAOTOURUDEZIJINHEFEIYONGDOUSHIDUIBIDADE,KENDINGBUKENENGYONGHENSHAODEZIJINZUOCHUHENDADEHUODONG。ZANMENNENGGOUTICHANGYIGETONGBANBAICHENGLIANGGENAIZHISHIDUOGELAIHUADEJINGLI,DANGAOCHUZISHIZUIJIBENDETESE。JIARUBUSHIGEWAIDEXUQIU,YIBANBUYAODONGZHEYUNYONGDAXINGHUODONGDESHOUDUAN。

三、大型活动策划的4个步骤

CONGCHENGXUSHANGSHUO,DAXINGHUODONGCEHUAHESHIXING,YAOCHEDIYIZHAOGONGGUANSIBUGONGZUOFADEQINGQIUZHIXING

1、立项

快乐飞艇平台 JISHIYAOBAHUODONGZUOWEIYIGEXIANGMUDUANDINGXIALAI,ZHEIGEHUODONGYAOBUYAOZUO?WEISHAZUO?BIDINGYAOHENMINGXI。

2、进行查询和可行性研讨

快乐飞艇平台 ZUOCHAXUN,ZANMENHENMINGBAI,BUJUTILUNSHU,DANDAXINGHUODONGCEHUACHAXUNYOUQITESHUXING,LIRUCHAXUNDENEIRONG:GUOJIADUIYUDAXINGHUODONGFANGMIANDEFANGZHENHEFAGUI、DAZHONGZHUZHONGDEREMEN、LISHISHANGTONGLEIGEANDEZIXUN、CHANGSUOZHUANGKUANGHESHIJIANDEXUANZEXING,DOUSHICHAXUNDENEIRONG。

KEXINGXINGYANTAO,SHIYIGESHIFENZHUYAODEGONGZUOJINCHENG。YANTAOGUIMOBAOHANDAXINGHUODONGDESHEHUISHIYINGXING,BAOHANSHEHUIHUANJINGHEFANGZHENDAZHONGDESHIYINGXING。CAILISHIYINGXING、XIAOYIDEKEXINGXING。CONGXIAOYIDESHIDIANSIKAO,ZUOZHEIMEDEHUODONGSHIBUSHIYOULIYUZANMENXUANYANGFANGMIANJIEYUEFEIYONG?JIARUWOTOUJINQIANYANZUOGUANGGAO,BIZUODAXINGHUODONGGENGYOUYONG,DAXINGHUODONGJIUBUBIDINGZUOLE。HAIYOUSHEHUIWUZHISHUIPINGDESHIYINGXING,DAXINGHUODONGXUQIUDONGYONGXUDUOSHEHUIWUZHI,XUDUOGOUSIYEXUQIUWUZHIDEZHICHENG,YINCIXUQIUCEHUARENYUANZHANGWOXIANDAIKEYANCHENGGUO。ZUIZHONGYIGESHIYINGJICAIGANDESHIYINGYANTAOXING,XUQIUNEIXIEYINGBIANCUOSHI?RUHUWAIHUODONGYAOSIKAOQIHOUDEZHUANGKUANG,HUWAIHUODONGSIKAOGENGDUODEWANSHANHONGLIYIQINGDIANSHIANQUANSHEBEIYIWEN,ZHEIXIEDOUSHIZANMENYAOJINXINGKEXINGXINGYANTAODELINGYU。

3、提炼主题,进行构思

快乐飞艇平台 CHULEZIGEGOUSIWAI,ZANMENYAOGEWAIQIANGDIAOTUANTIGOUSIDEGAINIAN。WOBUZANCHENGZIGECEHUADASHIDETIFA,DANGJINDENIANDAIYIJINGBUXIANGSANGUOYANYINIANDAIYAOYOUYIGEZHUGEKONGMING,KAOYIZIGENIANZHISUANCHUSHAMIAOJILAI,ERSHIKAOZUHETUANTICEHUA。ZHEIBUSHIMINMIEZIGEDEGOUSI,TUANTIGOUSIDEJINCHENGYEYIZHIGUANCHUANZHEZIGEDEGOUSIJINCHENG,ZUOWEIXIANDAICEHUA,XUQIUDESHIDUOGEXUEKEDEGUINAHETUANTIDEZHIHUI,ERBUSHIMOUGEDASHIDECHUANGZUO。

4、计划证明

JIHUABUZHIXUYOUZHENGMING,BINGQIEYAOYOUKEXUEDEZHENGMING,JIHUAZHENGMINGYIBANYUNYONGDINGWEISHIYOUXUANFA,LUNZHUANSHIYOUXUANFAHEZHANGCHUYIZHIFA。

四、操作施行进程应注意的疑问

1、施行操作规划

CONGWOZIGEGONGZUOJINGYANHEYANTAODECHENGGUOKAN,ZANMENYINGDANGSHIFENZHUZHONGSHIXINGJIHUADECAOZUOGUIHUA。ZANMENKANDAOYIXIEDANWEIANPAIDEHUODONG,NAIZHISHIZHUANYEANPAIJIESHOUDEHUODONG,DOUCUNZAIZHEIMEDEYIWEN:GOUSIJIHAO,KESHIYINWEIQUEFACAOZUOGUIHUA,WEIBEILEZICHUANGJINGLIHUOXUMEIYOUDAODAZICHUANGSHUIPING。SUOYI,ZAIYUANZEJIHUADUANDINGJINHOU,HAIYAOJINYIBUJINXINGCAOZUOGUIHUA,CAOZUOGUIHUAYOUBIYAOBAOHANDUIBIJINGQUEDECAIWUYUSUAN,YINWEIXUDUODANWEIZUOHUODONG,YUDANGZUO100WAN,ZUIZHONGHUALE160WAN,CONGXIANDAIBANLIKAOHEZHEIGEHUODONG,JIUBUNENGSHUOSHICHENGGONGDE。

2、办理批阅手续

YOURENJUEDEBANPIYUEHENFANSUO,PAMAFAN。DANZAISHIJIANGONGZUOZHONG,ZANMENYINGDANGXIWANGDEDAOYOUGUANDANWEIDEPIYUE。

3、施行操作程序的办理

快乐飞艇平台 CHENGXUHUABANLISHIYIZHONGKEXUEDEBANLIRENSHI,ZHIXUCHENGXUHUASHIXING,CAIGANYOUGUIFANHUA、KEXUEHUABANLI,YINCISHIXINGGUIHUA,ZHUYAODESHIGUIHUACHUCAOZUODEGUIFANCHENGXU。

4、计划训练

ZAIDAXINGHUODONGLI,JIASHECANJIADEGONGZUORENYUANBULEJIEDAJUDECEHUAMUDE,TAMENJIUBUNENGWEIDAXINGHUODONGZHANLVESHIXINGTIGONGJIANSHEXINGDELAOZUO,YINCIXUQIUDUIGONGZUORENYUANJINXINGJIHUAXUNLIAN,ZHIXUZHIQINGCAIGANCHULI。

5、规划评价规范

快乐飞艇平台 YIGEDAXINGHUODONGDEPINGJIAYINGDANGYOUYIGEJINGQUEDEPINGJIAGUIFAN。RUJINXUDUOJIHUAZUOHAOJINHOU,WANGWANGSHUHUZUOPINGJIAGUIFANJIHUA,BAOHANZANMENDEKEHUHENSHAOQINGQIUZANMENZUOPINGJIAJIHUA,GENGBUQINGYUANFUCHUFEIYONG,RANGZHUANYEGONGSIJITAZUOPINGJIACHENSHU。WOJUEDEPINGJIAGUIFAN,YINGDANGZAIZANMENCEHUADESHIFENBATAGUIHUACHULAI,ZHEIMENENGGOURANGKEHUZAIWANJIEZHEIGEJIHUAJINHOU,YIJUSHEDINGDEGUIFANZUOCHUKEXUEPINGJIA。

五、策划的窍门

快乐飞艇平台 CEHUADEQIAOMENXUDUO,JINRIZHIPINGLUNLIANGZHONGBANFA。

一是发明活动的“眼”

“YAN”DEGAINIANSHICONGWENZHANGDEWENYAN、GEQUDEGEYANZHONGYINSHENCHULAIDE。ZANMENSHANGZHONGXUESHIDUGUOZHUZIQINGDESANWEN《BEIYING》,TAYONGBAIMIAODEBANFAXIECHUBABAMAIJUZIDEYIDUAN,SHIZUIJUCHUANSHENDEDANGDI,ZHEIJISHIWENYAN。ZANMENCHANGWANSHANHONGLIYIQINGDIANGEDEXIONGDIZHIDAO,YOUXUDUOGENIKENENGBUHUIXISHUCHANGCHU,KESHINIYITINGJIUNENGJIXIAYILIANGJU,NIJIXIADEJISHIZUIJINGCAIDEDANGDI,SHUOMINGLEZHEISHIZUIJUYOUCHUANDAXINGDEDANGDI,ZHEIJISHIGEYANDIDIAN。DAXINGHUODONGCEHUAXIANGTONGXUQIUFAMINGZHEIMEYIGESHIFENJINGCAIDEDANGDI,YAOYOUGAOCHAO,YAOBAZHEIGEHUANJIEGUIHUADEGENGYOUCHUANDAXING,ZHEISHIDAXINGHUODONGGOUSIDEZHONGXINHEYAOHAI。

二是应当有一个对比能够表达咱们主题的空气规划

YINGDANGZHUZHONGJINGGUOCHANGSUODEGUIHUA,KONGQIDEGUIHUA,BAHUODONGDEZHUTIKONGQIDAICHULAI,ZHEIDIANWANGWANGYOUXUDUORENBUTAIZHUZHONG,TAMENZHISIKAOMOUYIGEHUODONGHUANJIESHANGDEGOUSI,ERSHUHULECHANGSUOSHANGDEGOUSI。

快乐飞艇平台 ZAIDAXINGHUODONGDECEHUAHESHIXINGJINCHENGZHONG,HAIYOUXUDUOQIAOMENNENGGOUSHIYONG,ZHIXUZANMENBUDUANZONGJIEJINBU,JIUBIDINGNENGCHUANGZUOCHUGENGDUO、GENGYOUYINGXIANGLIDEDAXINGHUODONG。